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Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.
Guilford was one of the first academic researchers who dared to conduct a study of creativity.
Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.
Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.
There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.
In other words, the difference could easily be due to what statisticians call sampling error.Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.