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According to Online Media Daily, consumer spending on personals and dating sites rose by 8 percent in the first half of 2005, topping 5 million.
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Each profile has a list of attributes or interests that members check off.
Some sites, like match.com, allow users to specify how important each attribute is.
There are close to 100 million single adults in the United States alone.
Of those, 40 million use online dating services [ref]. claims responsibility for more than 9,000 marriages.