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"I do think mobile dating is going to be the main driver of this growth." The research, based on a survey of more than 19,000 individuals who married between 20, also found relationships that began online are slightly happier and less likely to split than those that started offline.
Findings, published in the journal Proceedings of the National Academy of Sciences, put the percentage of married couples that now meet online at almost 35% -- which gives what may be the first broad look at the overall percentage of new marriages that result from meeting online.
It did not appear to have a feature to “swipe” left or right on potential matches to signal interest, as Tinder and other established services have.
But there were two buttons for “pass” and “interested.” The optional feature will be for finding long-term relationships, “not just hook-ups,” Zuckerberg said.
Cacioppo has been a member of e Harmony's Scientific Advisory Board since it was created in 2007.
In addition, former e Harmony researcher Gian Gonzaga is one of the five co-authors.
Facebook’s entry into the growing online dating market sent shares of industry leaders tumbling.
Match Group Inc shares closed down more than 22 percent.
Facebook said in January that at the end of 2017 time spent by users had fallen by about 50 million hours a day, after changes designed to reduce passive video watching and stem the spread of sensationalism.A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app.