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20-Sep-2020 06:09

The Guerrilla marketing tactics below are your means to this end. Give a Graffiti artist some free drawing space by letting him use his artistry on your shutters or paint a mural on the side of your Building e.g Homeless Charity Simon Community building. Create in-house exhibitions in vacant display space on your premises to make it more trendy, appealing and noticeable. Flaghship Department store Brown thomas use art installations from 17 local Artists. Get their attention with a head turning window display even if it comprises stuff you may not eventually sell and chances are, passers-by can be turned into passing trade.You may be mentioned by word of mouth and profiled in the media. Get a live display real human beings like your staff work in your windows. Create a Smashed window effect as seen in this Apple Store just using window paint. Put up a controversial Political slogan to get noticed.Clever if its used on a route like a bridge with high footfall, allowing you to target specific locations or neighbourhoods. the Movie Troll-hunter was marketed using a stencil on Bridges in the city saying “Troll Below” sparking off curiosity. Use 3d Floor artist to do something mind-boggling outside your premises front door 10. Play with outdoor installations: turn an outdoor sign or piece of public works into something new and entertaining. Yarn bombing is a good example of people decorating the urban environment & using a product in an unexpected but decoratively visible way – an arts and craft supplier for example could supply free yarn to a knitting Circle and encourage Guerrilla Yarn bombing in the locality.In this picture, local electricity board ESB worked with the municipal authorities to revitalise the cultural quarter in Dublin by using a Street artist to work on the theme of Electricity on an old Building they own in the district: Here is a great example from Ikea: Ikea Follows Banksy and Turns to Graffitti Street Art Caveat: Be careful when engaging in street tactics as you are encroaching on public space – people usually forgive you for imposing your image or promotion on a public space only if it is entertaining, temporary, and an improvement to the environment or aesthetic. Chalk it up :write your website in chalk outside a major event related to what you do say in the carpark or registration driveway 11. Catch some enjoyable examples in Time Magazine’s photogallery on “The Fine Art of Yarn Bombing” 16. Another great example : Le Cool and Dublin city council used open-sourced collaboration on Dublin Park(ing) Day.Offer your display products as Props to local visual Merchandisers, Theatre or film producers, not the big names of course as they will charge you. Support Local community events like family days or parish fairs by offering your products for use – e.g.Beanbag company sponsors a chillout zone at local festival proving the durability of its products.There are agencies that help you find them or start a pop up space too.Great for evoking curiosity and planting brand awareness in specific geographical points in your city.

You will be getting some amazing visual merchandising for free that may spread via word of mouth. Trade marketing events Get your suppliers to offer a workshop or educational lecture to your clients or customers for free thus getting their collaboration. If you are selling hospitality, or are in catering organize a Community Street feast or urban Picnic in a vacant lot and or on your high street with neighbouring businesses. My favourite example of using grassroots communities to promote an event:: the Haka Flash mobs that took place during the NZ Rugby World Cup Playful and Entertaining promotions engage people, tap into their competitive streak and can target sales. The most basic application is a loyalty points system on your reward card e.g. The key is to blend this offline activity with online tools in this blog: 5 brands with Winning Gamification Strategies . Social enterprises and Charities use this all the time: find an important influencer in your sector or celebrity personality that buys or uses their product and use their fame, endorsement and connections to get noticed. Instead, don some Recessionista fatigues and arm your business with these creative cost-saving tactics.Jay Conrad Levinson’s Guerrilla Marketing site simply puts it as “The achievement of conventional goals (e.g.If you need to trial a regional market or neighbourhood or need to sell on a seasonal basis, use vacant or slack premises that are unused and help regenerate the city in the process. Local municipal councils are a great source of vacant units as they need to regenerate old neighbourhoods.

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Approach the landlord of a vacant block by offering to spruce up their neighbourhood and entice long term tenants through your pop-up activity.Luke Abbott Social media professional in rounds up: “10 Low Budget Guerrilla Marketing examples” 50.



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